The Amazon Dash Cart (also available at some Whole Foods Markets) seamlessly blends online and in-store shopping. Though unconfirmed, it is likely an Amazon Fresh grocery store will be opening soon in Eatontown to the former Toys “R” Us location on Route 35. While it does not offer innovative food products – in fact, in collaboration with Whole Food’s supply chain, the store broadly sells the same items – Amazon Fresh offers the convenience of skipping the checkout line using the “Just Walk Out” feature, a sentiment printed on the supermarket walls.Īnother checkout-free option are the brightly colored, digitally connected smart shopping carts, a technological innovation that is both brilliant and baffling. In both areas cart shelters have been erected in the parking lots.Īmazon bought Whole Foods in 2017, so the company isn’t new to the grocery business. While the Eatontown Planning Board was unavailable for comment, construction at the former Toys “R” Us site on Route 35 is strikingly similar to that in Holmdel.Ĭonstruction on both Amazon Fresh grocery stores is nearing completion. This information confirms a long-percolating rumor that the online mega-retailer would expand its grocery business in the area. “Logos aren’t permitted,” generally, in the shopping center, Imposimato explained, but after review the sign was approved in April. The planning board’s technical review committee had to approve the signage which incorporates Amazon’s signature arrow logo.
According to Bonnie Imposimato, Holmdel Planning Board secretary, “There’s paperwork here that the public could access if they wanted to see a picture of what their sign is going to look like. The Two River Times confirmed the former Best Market spot in the Commons at Holmdel will be an Amazon Fresh in the coming months. HOLMDEL – The rumors are true: Amazon is opening two new grocery stores in the Two River area, one in Holmdel and the other in Eatontown. Representatives from the Holmdel Planning Board confirmed an Amazon Fresh will be going in the storefront vacated by Best Market in the Commons at Holmdel.
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