With full episodes and 3 clips or so per episode hitting Youtube, each of which easily pull in 2-10 million views per clip video probably accounts for a few million dollars annually in ad revenue. Spotify is also handling Rogen’s video content as part of this deal.
– Many people we’ve spoken seem to feel Rogan earns an estimated $25,000 per ad read on his show There is no word yet on how much this move cost Spotify, but if we can apply some show value here based on estimates… While Spotify has made some big acquisitions recently in its quest to claw some of the podcasting business from Apple, this is easily the largest announcement in that race. Once you’ve made it on Joe Rogan’s podcast, there’s no doubt that you’ve officially made it. Over the past decade, it has become a staple in both the podcast and comedy community, and appearing on the show has almost sort of become a right of passage. The Joe Rogan Experience is definitely the biggest name in podcasting. Rogan will retain complete creative control over the show. Spotify will also exclusively host full video episodes of the show while clips will still be available for free on Youtube. Most notably, the show will continue to be the same exact show and free for all, just now with a different home. Then by the end of the year, the show and its 10+ year library of shows will be a Spotify exclusive. By September, the podcast will be featured on Spotify. Spotify has enticed Rogan with a massive multi-year licensing deal. Today, Joe Rogan made the announcement that The Joe Rogan Experience will be moving. And now they’ve partnered up with one of the biggest podcasts around. Spotify has been quickly becoming one of the most recognized names in the podcasting medium.
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